Creative excellence.
Profitable operations.
Both are possible.
You build and create beautiful, meaningful work, then the business side struggles—tight margins, burnt out teams, lack of responsiveness, eternal iterations—your best work goes unappreciated and you're exhausted.
I guide creative practices scale from frustration to clarity: attracting clients who value what you do, retaining your best people, and building profit without sacrificing craft.
The symptoms creative studios face
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Your team spends time on low-value work (reinventing the wheel and manual tasks) instead of focusing on their artistry, and what makes them the most inspiring creatives.
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Your best people leave because they're burnt out, undervalued, or unsure of their path.
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You're busy but not profitable; you've misaligned pricing with value.
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Poor client communication leads to scope creep, unnecessary rework, missed expectations, and growing frustration for both the team and the client.
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Disconnected processes, unclear roles, and inefficient vendors mean you can't respond when clients need speed and quality.
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You can't clearly articulate what makes you worth finding, so you end up chasing every potential client instead of the select few who truly fit.
These aren't separate problems. They're symptoms of a single root: lack of operative clarity.
My approach
We start with active listening. Not solutions. Not templates. Your specific situation. Because here's what I've learned: every creative studio is different. Your challenges aren't generic—they're rooted in how you work, who you serve, and what you value. That's why there's no one-size-fits-all playbook. During the diagnostic phase, I spend time understanding the texture of your business: your team's strengths, your client dynamics, your cash flow patterns, your vendor relationships. Then we design a solution tailored to your studio, not to some imaginary ideal version of a creative practice. The result isn't a template you apply; it's a custom operating system built for how you actually work.
1. Discovery call
30 minutes. You spend that time clearly describing your situation, outlining your frustrations, and stating your goals. I use that window to ask focused clarifying questions to fully understand the system, uncover important details, and surface any hidden assumptions.
2. Diagnostic Phase
Deeper dives: team interviews, process documentation, financial review, vendor assessment — plus targeted stakeholder conversations and operational walkthroughs. Pattern recognition to identify trends and uncover root causes.
3. Design & Support
Build the system thoughtfully. Implement it with your team and align everyone around clear roles. Negotiate trade-offs, train people on new ways of working, make iterative adjustments, and scale up progressively until the new operating model is fully embedded.
How we work together
1
Creative Practice Diagnostic
2–4 weeks | Project-based
We diagnose. Through targeted interviews, careful data review, and detailed process mapping, I uncover the root causes beneath the visible symptoms. I don’t merely identify problems—I reveal the recurring patterns, pinpoint the highest-leverage opportunities, and clearly show where to focus first to create fast, sustainable change.
You get: A diagnostic report naming your top 3–5 priorities, with specific opportunities identified (margin gaps, efficiency gains, team clarity, vendor optimization).
2
Operating System Design
4–8 weeks | Project-based
We design your operating model. Based on the diagnostic, we build the full system: clear team structures and defined career paths, a strategic vendor network and sourcing approach, practical pricing models, consistent client communication frameworks, detailed process playbooks, and actionable reporting dashboards.
You get: Ready-to-implement playbooks, pricing templates, vendor RFPs, and client communication tools. A clear roadmap for what to change and how.
3
Implementation & Scaling Partnership
3–12 months | Retainer-based
We support the rollout. I work alongside your team to implement solutions: negotiating vendor agreements and contracts, training staff on new processes and tools, guiding clients through the transition to the new model, continuously optimizing operations as you go, and managing unexpected challenges and curveballs as they arise.
You get: Hands-on support during the critical implementation phase. Regular check-ins, adjustments, and accountability so the system sticks and delivers results.
Creative enough to understand your craft.
Strategic and data-driven enough to scale it and measure it.
Bridge builder enough to align vision with execution.
19+ years working with creatives
I'm an operations executive with almost two decades scaling creative businesses across Latin America, Europe, and the US. I've worked across publishing, architecture, interior design, digital studios, and design-driven agencies—managing global supply chains, building high-performing remote teams, negotiating vendor networks, and turning creative vision into sustainable profit.
I started as a journalist and grew into operations because I realized: beautiful work doesn't sell itself. It needs the right people, the right process, and the right pricing. I've lived both sides—the creative side that feels squeezed, and the business side that doesn't understand craft.
I became passionately obsessed with designing systems where creatives can truly thrive and businesses can scale sustainably—where the two coexist in harmony rather than being at odds.
Case Studies
Architectural Visualization Division
+40% Divisional profit increase in 4 years
The situation: A creative unit within a real-estate marketing agency — high turnover, thin margins, constant rework, overly deferential to clients, and no clear capacity or predictable turnaround.
What we changed: Mapped team abilities and assigned the right roles. Built a global vendor network for 3D modeling, rendering, and retouching. Clarified client communication to prevent scope creep. Raised pricing. Created clear career paths.
Results:
✓ Divisional profit +40%
✓ Team grew from 4 to 15 people
✓ Voluntary turnover: 5% (vs. industry 20%)
✓ Invoicing scaled 344%
✓ Quality improved, repeat clients increased
✓ Client response time cut in half
Publishing House (14 years)
$80k → $1M Production budget scaled across 15 countries
The situation: Began with an aesthetic vision—bringing taste and craft to an ugly market. Scaled through licensing partnerships (Disney, Marvel, Nickelodeon) and door-to-door distribution across Latin America.
What we built: A global vendor network—printing in 6 countries, logistics optimized for season and cash flow, freelancer teams loyal for years. Deep understanding of each step meant negotiating better terms, controlling margins, and scaling without bloat.
Results:
✓ Budget scaled to $1M/year
✓ Distribution across 5 major Latin American countries
✓ Licensing portfolio with global brands
✓ Unit production costs cut 35–50%
✓ Freight costs cut 43%
✓ Gross margins reached 27%
✓ Small team maintained through strategic outsourcing
Let’s talk about your practice
If you're ready to stop choosing between creative excellence and profit, let's start with a conversation.